Backgroud of Mann Ki Baat
The radio programme, Mann Ki Baat, was introduced by our Prime
Minister Narendra Modi in 2014. Radio was chosen as the medium of communication
since not many households have television connection. Through this medium, 90% of the population is
reachable. The first broadcast was on a Vijayadashami day in October 2014. The
programme also featured an episode with former US President Barack Obama in the
year 2015.
The
programme has been well-received among the urban population in the metropolitan
cities. A survey conducted among six cities in India has revealed that 66.7%
listen to the radio programme and find it's content useful. It widened the
scope for All India Radio, the cost of ads being the major source of revenue
was higher during this programme. The programme was well-received in Bihar,
Gujarat and Madhya Pradesh while Andhra Pradesh and Arunachal Pradesh marked
the lowest awareness, a survey by AIR in 2017 revealed.
Aajeevika Mission
Among
various things mentioned by our PM in the January 2021 episode of Mann Ki Baat,
let us discuss on Aajeevika Mission. He stated that tribal women who were daily
wage workers at a rice mill in Jabalpur used the scheme to capital along with
savings and started a rice mill. The Aajeevika- National Rural Livelihoods
Mission was launched by the government in 2011, succeeded by Deen Dayal
Antyodaya Yojana in 2015, for promoting self-employment of the rural
population. The World Bank supports the programme.
Schemes
include Rural self-employment training institutes encourage a trainee to take
bank credit and commence a micro-enterprise; Start-up village Entrepreneurs
Programme; and Aajeevika Grameen Express Yojana to support
transport facilities thereby providing self-employment. The target is to
cover seven crore rural households, across six lakh villages in the country,
through the set-up of Self Help Groups in eight to ten years.
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